Artist Advice – Treat Your Email Like a Business Card
Here at KounterKulture we send and receive a huge amount of emails, prompting the crucial question: how can you make yours stand out from the crowd? The answer: use an email signature! Not enough people have these - a fact which can be turned to your advantage if you spend some time on yours. You're an artist, so get creative! An attention-grabbing email signature can be a great way to sell yourself, providing a snapshot of your style.
It is best to think of them as virtual business cards, which can circulate quickly if an email is passed between a number of people, getting your name and contact details out there! In a busy world, having your details easily accessible in each email you send makes it easier for people to find these details again when they need to contact you, and more likely that they will!
The best format is the following:
Name- full name
Phone- include international codes as art is a global business, and searching for dialing codes can be off-putting
Webpage- only one or two relevant pages.
In summary: keep it brief, informative, and spend some time on the design to make it really stand out, and then wait for the replies to come rolling in to your inbox!